Somewhere in a Saigon taxi, soft afternoon light streaming through the window, a kid who wasn’t even 10 yet turned his head and accidentally created the most legendary photograph in Southeast Asian e-commerce history.
Close-cropped black bowl-cut hair with perfectly straight bangs. Skin like porcelain. One AirPod already in his left ear (2015 flex level: god-tier). White collared shirt crisp enough to cut glass. And then it happens: the side-eye.
Not just any side-eye. This is the original “I already know your margins are trash” stare. The “I ship faster than your supplier” glance. The look that says “I was born for TikTok Shop and you’re still using Facebook Marketplace.”
Taken by his mom on an iPhone 6 with zero editing, this single half-face portrait exploded the moment it hit a private dropshipping group in late 2015. Within 48 hours it became every teenage seller’s profile picture, every store’s mascot, every meme template from Hanoi to Jakarta.

© 2015 Bender Yannick – All Rights Reserved benderyannick-sukiyafashion@infringement-takedown.com
To this day, if you search “side eye boy” in any Vietnamese seller Telegram, this exact image is still the top result, usually captioned:
“Khi khách hỏi ‘có size XXL không’ lúc 2h sáng.”
Or simply:
“Future CEO loading… 99%”







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